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Targeting MySpace

By | August 3, 2007

Have I got a show for you this week! I’m gonna deal with using MySpace to promote your site, especially your podcast, and I’ve got a podcast review of how you DON’T want to produce a podcast, so stay tuned.

Welcome to the show everyone, you’re listening to the podcast that helps you know how to podcast, otherwise known as The Podcasting Blog. If you follow the show then you know that I just moved back to the States and let me tell you I am tickled about that. I mean, I loved being down in Mexico and I was doing some volunteer work at an orphanage, which was great and I’m glad I got to do it, but I am loving everything about our new house. I’m out in the country, there’s grass everywhere, I’ve got a nice studio in my basement already setup, there’s grass in the yard, we bought a real nice place with plenty of room and there’s even grass outside!

Anyhow, we were in Mexico for about a year and it was a terribly long drive, but once we were in Missouri it was almost like I couldn’t sleep, I mean I was driving at like 2 a.m. which is not a good time for me normally, but I was pretty excited. Can you believe we bought our house just from pictures and we had some friends come look at it? I mean we picked it out, made an offer, did closing, everything without even making a trip to Ohio. Well, that’s enough about me, what are we gonna talk about this week?

I thought I’d talk a little about using MySpace to promote your podcast and what I’m gonna talk about is a technique that can get you a thousand visitors a day to your podcast page or for that matter any other page, it’s actually a technique used by a lot of people to bring traffic to a web site when promoting a product or service.

I’m just gonna give you a general overview because going in depth on this could take an hour or even more, but it’s really simple and it’s very effective.

In case you don’t know, MySpace is a big social network that people use for all kinds of socializing and I don’t advocate the site or pretty much most anything that goes on there, but if you use it strictly for business, it’s an effective marketing tool.

Basically, you sign up and setup a profile, then you start looking for friends, this is the way a normal user would use it. You can share pictures, music, blogs all sorts of stuff, and it has an email system for sending messages to other users, which is what we wanna do.

The nice thing about it, is that you can target people who would be interested in your podcast. And, with some tools and techniques that I’ll mention here, you’ll be able to reach hundreds of people a day and get a large portion of them over to your podcast.

You’ll go to MySpace.com and setup an account. Follow the instructions and setup your profile. Now, it’s very important that you fill out a good bit of the profile and direct it to the type of audience you’re wanting to reach. I’m gonna take photography as my example. So I’d setup my profile and for a title I’d put something like “I love taking pictures of nature!” then for an About Me I’d put something like “Photography is more than a hobby for me, I’m addicted! I take my camera everywhere I go and I take hundreds of shots a week.” So you’d put something that is related to your podcast, assuming your podcast is on photography, but you don’t directly promote your podcast, that is bad and will make you look like a spammer.

Next, after you setup your profile, add some pictures. You want a picture of yourself, maybe some with the family, maybe, in the case of photography, you could upload some pictures that you’ve shot. You want all your pictures to look good, especially the one of you. You’ll get more friends if the images look good. Also think about using a taller than normal picture because those stand out more.

Now you’re ready to find your target group. The basic process goes like this, you find a group that is interested on what you’re podcasting about, and there will probably not be any trouble finding one because there’s groups on everything at MySpace. Then you get an application like BadderAdder that’s available at www.badderadder.com. It’s about $40 but when you see what it can do, you’ll think it’s well worth it.

Badder Adder, and there are lots of other apps out there that do the same thing, but it goes through the group and extracts the profiles of the other members of the group. It then lets you send requests to all of those members and ask them to add you as a friend. You make it sound very friendly and personal. You add about 400 friends a day like this, and it’s mostly automatic. You have a limit by MySpace of around 4-500 friends per day, so you want to stay at or below 400.

Once you have a few hundred friends added, you’ll then use the Badder Adder to send a comment to all of those friends. Again, this is an automatic process. You might want to start with something friendly and casual, then the next day send a comment that has an HTML link to your podcast. Say something like “Hey, this is a neat podcast on photography, check it out!”

The thing is, the more friends you have, the more visitors to your podcast you’ll get. It’s a great tool to help get the word out about your podcast, and again, you’re probably reaching the people that would actually be interested in it.

There are a couple of things to watch for. You have to track the friends that you add, so that you don’t try to add the same ones again, plus you need to track the comments that you send each day, because you can only send like 225 comments a day. So day one of your marketing campaign you send 225 comments. Day two, you send another 225 but you send them to other friends, not the same ones as the first batch.

Another thing that some people do, that I’ll just mention here, is they setup several different profiles and actually do this whole thing over again with each profile. That way they overcome the 225 comments a day limitation because they’re theoretically a different profile and different person.

Social bookmarking is definitely a marketing tool that’s hot today and if you get in on it, you can promote your podcast directly to people that would appreciate it the most.

Let’s take a quick break and when we come back, I’ve got a podcast review that shows us what NOT to do.

Reviewing Mr. SEO’s Podcast

This is Ken Walker with The Podcasting Blog, and this week, just like I promised, I’ve got an example of what NOT to do with your podcast. Now, first let me start by saying that I do not like slamming people and I don’t want to make anybody feel bad. The whole goal of this segment is to hopefully help people create a better podcast and be more successful. That goes for the podcasters that I review, as well as my listeners because I don’t want them making the same mistakes.

With that said, the podcast I want you to listen to this week violates nearly every rule that I’ve ever mentioned on my blog. The show is called Search Engine Optimization Mr. SEO’s Podcast. The iTunes link will be in the show notes but you can search for Search Engine Optimization and I think it’ll show up somewhere in the list.

I wanna say again that my goal is not to bash but to provide constructive criticism. If you listen to the show, and the last episode, which as of this recording is July 17th, 2007, gives you the absolute best example of breaking all the rules.

First off, the show is very noisy. Wherever it is being recorded has got a very high noise floor, this last episode sounds like they’re recording in the bathroom. Reverberation is incredible. There’s noises from hitting the mic or mic stand, there’s shuffling around, there’s a general room ambience that is extremely loud, lots of hum and hiss.

It almost sounds like they’re using one mic and one of the hosts is fairly into the mic, while the other is across the room or something because you can barely hear him at all. The thing is, it’s not like he’s a background engineer, he’s actually a part of the show and you can barely hear him.

They also seem to be stumbling along almost aimlessly through their dialog. I mean, it appears that they have at least some idea of what they’re going to talk about, at least a topic, but not really any specifics. Now I don’t mind the whole casual conversation style and by no means do you have to have a scripted podcast, but you should at least have some notes handy and have a good understanding of what you’re going to present.

The show is also completely unedited. What surprised me is that it does start out with a jingle written just for the show, which would make you think that they take some time to produce a nice show, but that’s it, once the jingle is over, you’re dropped into this rough and raw conversation that is completely unpolished. Now, if you’re a good host and you’ve been doing it for years, it’s entirely possible to pull off a show with very little editing, but that is not the case here. You’ll find lots of dead space you’ll find tangents that they go off on that have absolutely nothing to do with the topic.

If you’re doing a podcast that is strictly for entertainment and you have something incredibly funny to say or something that will attract your audience, great for you, but if your podcast is informative, you need to try to be informative without a ton of fluff because it totally distracts from the goal of the podcast. Some might say ‘Well, it’s adding some personality to the show.’ And that might be the case, but you can do that tastefully without being over bearing, which I think you’ll agree, is the case with Mr. SEO’s podcast.

Another thing is that if your podcast is designed for a professional audience, avoid profanity. If you’re not trying to be Howard Stern, steer clear of vulgarity. I realize that Joe and Alan are Italian and have the whole Broncs thing to live up to, but it does very little for the show.

On another note, the podcast is very sporadically put out meaning you’re not building up listener anticipation because they realize that you may or may not have a new episode to listen to next week. I recommend you stick to one podcast a week unless you have tons of stuff to talk about, then you can go for more frequent, but once a month is not enough. Your listeners are gonna just about forget you’re there.

Now Joe, if you’re out there listening, my goal here is again, not to bash you, I wanna point out some things that could be improved and could actually take your show from what it is today and turn it into something of a household word in SEO, something that everybody talks about, like ‘Hey, you know what I heard on Mr. SEO yesterday?’. I mean it sounds for the most part like you know some SEO so if you put that together with a nice setup, you should be set and if you’re big into SEO you should be making the bucks and there’s no reason why you shouldn’t put a little more time and money into some better equipment and getting the thing done a lot nicer.

That’s my take, check it out for yourself, you can do a search on iTunes for Search Engine Optimization or Mr. SEO or if you want, check out their website at mr dash seo.com

This episode of The Podcasting Blog was prerecorded on location in New Madison, OH. For questions, comments, or offers of money, please send an email to podcasting@seocompany.ca. The Podcasting Blog is sponsored in part by the SEO Company. Please visit their website at www.seocompany.ca. The Podcasting Blog is a weekly podcast featuring helpful podcasting information. The views and opinions expressed on the show have absolutely no warranty and may be deemed dangerous. Children should not podcast without adult supervision.

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