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#13: Promoting Your Podcast

By | January 24, 2007

Promoting your podcastThis week I figured I’d go ahead and start talking about site promotion. This’ll apply to anybody wanting to get more traffic to their site, but especially podcasters. I plan on having a guest in a couple of weeks that’s gonna talk about some SEO topics, but I figured I’d start out with some simple things first.

If you wanna get a lot of listeners, whether you’re advertising a product on your site, or you’re using GoogleAds to generate revenue, or you just have a big ego and you want a lot of people listening to you, there’s a few simple steps that you can take that’ll help you get more exposure and generate more traffic.

Web Site Promotion Strategy

One big thing a lotta people miss is transcripts. It’s tough work, but transcribe your podcasts. That means that every word spoken gets turned into actual letters on the screen. The reason that’s so important is because search engines like Google and Yahoo go poking around on the Internet looking at websites. They keep track of the words that appear on a given website, and then when people type words that they’re looking for, the search engines tell them what sites have those words.

With a podcast though, Google or Yahoo don’t have any way of knowing what kind of content is on your site. If you do a fantastic podcast on extreme stamp collecting, the search engines won’t really know because they can’t listen to your podcast, all they can do is read the text on your site. The more text you have, the better. So transcribe your podcast and then you’ll post an article on your blog with the text for the podcast, and then at the top or bottom of the text, you have your player.

Another reason for having the text is for outbound links. Outbound links are links to other websites and they can help your rating with search engines as well. Whenever there is something pertinent in your podcast, use some of the text to link to something on the Internet like a news article, or a website, anything that has to do with your podcast. If you talk about a product, link to the company’s site.

Your next step is to submit your podcast to several podcast directories. There’s no real simple way to do this, it’s a lot of grunt work, but it pays off. You need to let people know you’re out there, and podcast directories are a great way to do that. Some of the ones that come to mind are PodcastBunker.com, podcastalley.com, podcastready.com, podcastingnews.com, podfeed.net, and iTunes. Google ‘podcast directory’ and I’m sure you’ll find enough to keep you busy all night. Some of them will just add you, others will preview your show first, I know PodcastBunker only lists shows that sound at least as good as the radio. Always focus on good audio quality and you shouldn’t have any problem getting listed.

Also use meta tags in your articles. Meta tags aren’t as popular as they used to be, but they’ll still get you extra points in a lot of search engines. If you’re using WordPress, you can install one of several Meta Tag plugins that’ll insert tags into your posts, and all you have to do is a little bit of research on what keywords pertain to your article, and attach them to the post, but that’s something that we’re gonna talk about next week.

 
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Topics: How to Podcast, Podcast Promotion, Podcasting Software, Tutorial | No Comments »

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